Please Note: The venue of this event has been changed to the BBC Bar & Grill.  

Groupon and the Evolution of Online Marketing
Wednesday, February 23, 5:30 - 7 p.m.
As online technology evolves, marketing channels do as well. Affiliate marketing– where a business rewards one or more affiliates for each customer brought about by the affiliate’s efforts – has become another tool in the interactive marketer’s arsenal. Carolyn Tang Kmet, director of affiliate marketing for Groupon.com, will discuss how affiliate marketing has grown from text links and banner ads to geo-targeted mobile campaigns. What market factors drove this growth, and was the growth driven by consumers or technology.

About the Speaker
Carolyn Tang Kmet is the director of affiliate marketing for Groupon.com, a site that features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the U.S., Canada, Europe and soon beyond (read: Space). Prior to joining Groupon, she led the client services team at ShareASale.com, an award-winning affiliate network. On the merchant side, she’s managed affiliate programs at Orbitz.com and CollectiblesToday.com; and on the affiliate site, she helped build the MyPoints Shopping portal. Carolyn is also an adjunct lecturer with Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Carolyn received her MBA from Loyola University Chicago. She holds a Masters of Science degree in Journalism from Northwestern University and a Bachelor of Arts degree from University of California, Berkeley.